Tweetin’ Donuts and Social Media

“Twitter represents a gold mine of marketing possibilities, but the vast majority of firms haven’t figured out how to transform those 140-character tweets into sales.” (or so the folks at portfolio.com are saying)

Ok ~ I’ve been stressing that thousands of people aren’t buying my book (YET)! I realize I am not alone. Only 35% of Fortune 500 companies are on Twitter. Don’t they have marketeers to do their marketing magic?

For those of you looking for the answer on how to do this Twitter marketing thing successfully- look up to the Dunkin’ Donuts icon on the cyber skyline – they apparently are doing something right when it comes to marketing using Twitter.

My writer friend Claude Bouchard @CeeBee308 should be proud – he has more Twitter followers than Dunkin’ Donuts. How are book sales Claude? Maybe a donut would help.

I’m learning- my first giveaway will include not just a book but coffee and a doughnut.

Want to read more about Dunkin’ Donuts marketing on Twitter? Go to:

http://www.portfolio.com/companies-executives/2010/03/16/dunkin-donuts-tracking-twitter-in-effort-to-turn-tweets-into-sales/?ana=from_rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+CompaniesAndExecutives+%28Companies+and+Executives%29

Thanks to Salim Virji for the photo

xmlns:cc=”http://creativecommons.org/ns#” about=”http://www.flickr.com/photos/salim/3223114640/in/set-72157612996329622/”>http://www.flickr.com/photos/salim/ / CC BY-SA 2.0

Author: moondustwriter

Thank you for visiting Moondustwriter. One of the many exciting things I've had the honor of doing is writing and publishing in multiple genres (including education) in E. African for E. Africa. As a writer, it is a thrill to write for children (on all continents) who want to learn. I've been part of the blogging community for more than 13 years. Some old timers may remember the award winning (2011 Twitter Shorty ) blog community - One Stop Poetry. I was the co-producer of that fast growing blog community. I am a published writer, poet, artist and photographer. I have written, as well as edited, for periodicals, radio, blogs and fellow writers. There are many facets to this moon - my joy is in meeting you! View all posts by moondustwriter

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