“Twitter represents a gold mine of marketing possibilities, but the vast majority of firms haven’t figured out how to transform those 140-character tweets into sales.” (or so the folks at portfolio.com are saying)
Ok ~ I’ve been stressing that thousands of people aren’t buying my book (YET)! I realize I am not alone. Only 35% of Fortune 500 companies are on Twitter. Don’t they have marketeers to do their marketing magic?
For those of you looking for the answer on how to do this Twitter marketing thing successfully- look up to the Dunkin’ Donuts icon on the cyber skyline – they apparently are doing something right when it comes to marketing using Twitter.
My writer friend Claude Bouchard @CeeBee308 should be proud – he has more Twitter followers than Dunkin’ Donuts. How are book sales Claude? Maybe a donut would help.
I’m learning- my first giveaway will include not just a book but coffee and a doughnut.
Want to read more about Dunkin’ Donuts marketing on Twitter? Go to:
Thanks to Salim Virji for the photo