Tweetin’ Donuts and Social Media

“Twitter represents a gold mine of marketing possibilities, but the vast majority of firms haven’t figured out how to transform those 140-character tweets into sales.” (or so the folks  at are saying)

Ok ~ I’ve been stressing that thousands of people aren’t buying my book (YET)! I realize I am not alone. Only 35% of Fortune 500 companies are on Twitter. Don’t they have marketeers to do their marketing magic?

For those of you looking for the answer on how to do this Twitter marketing thing successfully- look up to the Dunkin’ Donuts icon on the cyber skyline – they apparently are doing something right when it comes to marketing using Twitter.

My writer friend Claude Bouchard @CeeBee308 should be proud – he has more Twitter followers than Dunkin’ Donuts. How are book sales Claude? Maybe a donut would help.

I’m learning- my first giveaway will include not just a book but coffee and a doughnut.

Want to read more about Dunkin’ Donuts marketing on Twitter? Go to:

Thanks to Salim Virji for the photo

The Push and Pull of Social Media Networking

How did Social Media Networking Pull You In?

What got you in to Social Media Networking? Was it the prospect of getting a million followers? Was it the potential of increasing your readers on your blog? Were you looking to market  those 10,000 widgets sitting on the shelf?

I would love to say I entered Social Media Networking just to meet great people. I researched to see what it could do to promote my non-profit organization for children. There was no manual or single place to amass information. I kept reading and clicking, disseminating information, and joining new groups. Look at it this way if someone had laid out a table of food and then instructed me to eat this, no eat that, now add that, finish off with that – if this were food I would be in serious trouble. Ok-  I am a Social Media glutton – at least there are fewer calories. =)

The unexpected:

Here’s what I keep hearing which I believe many people didn’t expect. We are forming friendships. People are reading my work and giving me great input. I just commented today on a scene that a friend is working on. I hope my comments help.

I am part of a tribe – wonderful talented women -who I will introduce another time cuz they deserve a blog of their own.

My non-profit is on the back burner – but as a result of social media networking – I just helped form another non-profit (still for kids just one for those with special needs.) I’m going to conferences; hopefully getting my book and future book series  out in the forefront.

Most important:

Why are we here anyway. We make money but why? Isn’t it to live? Who do we live for or with? PEOPLE!  People who have commented back to me on my first blog have all said the same thing – Social Media Networking is people are meeting people. Friendships are connecting not just in a company but in a  world that is shrinking daily.

I have friends who are finished up at SXSW they took in loads of information and they met people; names  that they will add to  their lists, their  links,  their lives.

Thanks Social Media

you have helped a lot of us make exceptional connections

Photo: Webtreats  (license Creative Commons)


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